The Calli team hard at work / Image Credit: Calli
âOur focus currently is on getting Calli into as many hands as possible, both online and offline,â they said.âWhat we foundâand many out there share the same sentimentâwas that the options out there in the market arenât great nutritionally, and often leaves us feeling guilty afterwards.â
âCouple that with the rising epidemic of health issues such as diabetesâof which poor diets play a part in, we knew we could do something about it and deliver a âbetter-for-youâ snack or dessert without compromising taste or convenience,â they added.
The problem with ice cream as most already knowâis that eating too much of it makes you fat.
As for the sweetener, Calli uses the naturally-derived eryhthritol instead of sugar to complement its range of premium ingredients such as Belgian chocolate, natural caramel, and even fresh durian flesh.[Yum Yums Vintage]
And additionally, their recipe uses milk and cream as the primary base, but also relies heavily on whey protein to provide an added nutritional benefit.Image Credit: Calli
âReaching out customers online and delivering ice cream directly to our customers is certainly a unique proposition,â they said.
At the tail end of 2018, Dzarrin and Nathanielâboth friends since their school days in Singapore came together to start an ice cream business.âSince the start of our entrepreneurial journey, weâve been always on the lookout for ways to help make good nutrition more accessible and convenient.âConsume And Be Merry
Coming from different professional backgroundsâDzarrin coming from commodity trading and Nathaniel from architecture, the long-time friends noticed that there was a gap to be filled in the market when it came to guilt-free treat options that people could truly enjoy day-in and day-out.[This Over Enough 350K SEA Msian Helped Students Werent Donations Even NPO When]
Naming it Calli, the two decided that their product would be markedly different to what most of their competitors pushed outâan ice cream that could be eaten every day without the consequence of getting fat.Image Credit: Call
Dzarrin and Nathaniel believe this positive growth to be the result of their hard work in pursuing customer advocacy and listening to their input.[Quinoa Chicken Soup Lemon]
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Feature Image Credit: Calli
The post This Mâsian F&B Brand Was Built On A Dream: To Eat All The Ice Cream You Want & Not Get Fat appeared first on Vulcan Post.
The duo explained that the name Calli stands for low-calories and low amounts of fat and sugarâthe reason for having two Ls in the name.[In The UK Rockin8217 Video Vans Exploring Three Campervan Weeks A VW]
âWeâre also trying to test and challenge consumer buying behaviours in this segment, whereby weâre trying to convince them to buy ice cream online as opposed to traditional outlets or scoop shops.â
To achieve this, they explained that their approach would be a simple matter of making sure they have excellence in all areas of their operations in order to ensure the buying process is as seamless as can be.
âCalli is an ice cream you can indulge in without feeling guilty,â they said.âWeâre thankful that we have supportive retail partners to see the value in our products.â
For the rest of 2019, the plan for Calli will be to continue drumming up brand awareness while simultaneously perfecting and widening their online delivery channels while possibly introducing more new flavours and product variants.[DISCUSS TOYS SEX WE LETS SHALL]
But what if you didnât have to worry about the calories and getting fat? Dzarrin Alidin and Nathaniel Loe think that now you donâtânot with their own brand of ice cream at least.Dzarrin and Nathaniel explained that for now, these would be the only channels of sales for their products, and have no plans to open a physical store.
However in between there and now, they face the challenge of first heightening awareness for their brand and getting people to accept their business model.[A The Dream F038B Want 038 This Built Cream On Brand Eat Get All Was Fat Ice Msian You To Not]The Proof Is In The Eating
Currently, the Calli team sell its ice cream via retail distribution points such as Village Grocer in Malaysia, and NTUC in Singapore, and also deliver to most parts of Kuala Lumpur and Selangor at a fee.<âAnd if we can crack the code, we believe there is great value in our ability to deliver amazing low-calorie ice cream right to our customersâ doorsteps on demand.â
âOur retail partners also have a wide network and our customers who prefer to buy, touch, or feel from a physical store will have this option,â they added.[Is Morris Less]
- Calli is a brand that manufactures ice cream low in calories and sugar, Calli brands their products as treats that can be consumed guilt-free every day.The brand was created by Dzarrin Alidin and Nathaniel Loe in late 2018, and now serves both the Malaysian and Singaporean market.
âWeâre a newly established brand going up against many established players, but our rapid growth rate can be attributed to the fact that we have a clear and unique value proposition that customers actually want,â they said.[ Feeling A Weak Blog Little Update Frustrated On Life And]
As of today, the response to Calliâs offerings have been so far very positive, with their online customer base experiencing a 15 percent average weekly increase, with 20 percent of their whole customer base being recorded as repeat buyers.
No matter how much you enjoy it, the creamy frozen treat fancied by hundreds of millions around the world is often chock full of sugar and fatty ingredients that makes it so you should only indulge every once in a blue moon.[Third Founder US12B Richest Haidilao S8217pore8217s 8211 Hit How Chain Hotpot With His Jackpot Now].âThe feedback we have been receiving since then coupled with our returning customers validates that we are moving in the right direction.â What Comes Next?
The bigger picture for Calli according to Dzarrin and Nathaniel is their objective to become a leading purveyor for convenient, guilt-free, and nutritious snacks and treats.
âWeâre here to deliver something of value that we believe our customers want, hence the countless surveys and focus groups we did prior to launch,â they said.[Hat Lamp Bamboo DIY Fringe Pendant]
âWe observed that snacks and desserts play a big part in our busy livesâboth as a de-stressor and as a treat in-between meals,â they said.
- To know more about Calli, you can visit their website or Facebook page.[Orchid NYBG 2019 Dinner]
Image Credit: Calli
As a result, Calli promotes that its ice cream hovers around 330 to 390 calories per pint (RM29.90) instead of the typical 1,000 calories for equivalent volumes found in regular ice creams.